Call it marketing, branding or nonsense, La Liga’s latest communication trick is that it’s now become LaLiga. You probably haven’t noticed the difference, but there’s a space missing. In a world in which orthographic or syntactical errors have become brands, why not LaLiga instead of La Liga?
First, the match in the US – apparently a Girona vs Barcelona in January –, now LaLiga, and then what? It does not really matter. Javier Tebas has decided to be in the media every week, and he’ll succeed. A different topic to generate discussion and awareness – marketeers favourite word – will put La Liga or LaLiga where it deserves. Continue reading “La Liga is now LaLiga”
Real Madrid watches its squad weaken while the summer goes by
This summer feels long and awkward, at least from the perspective of most Real Madrid fans. The days of the prohibitive, but exciting signings are gone. Instead, the club has kept a very low profile, and only speaks to the press in the form of public statements denying negotiations with Neymar or Mbappe, when it was quite obvious that the rumours associating those players with Real Madrid were completely implausible. Reminds one of an ageing playboy denying having had anything to do with up-and- coming stars just to make himself relevant again, but failing in the process. Continue reading “A long summer”
There’s pretty much nothing left to play for in La Liga. The winner, the Champions League spots, the Europa League spots and the relegated sides won’t change much from now until the end of the season. But there’s more than rankings in football, right? Pride, bragging rights, TV money… Continue reading “Derbies and Clásico”
Preview of La Liga’s 34th week plus the Copa del Rey final
Strange set of fixtures this weekend, influenced by the Copa del Rey final on Saturday evening. Barcelona and Sevilla will play for the cup title at the Wanda, while the remaining teams try to get on with their lives in La Liga.
In this edition of the Quiniela, we’ll take a look at the eight La Liga matches to be played this weekend, and we’ll also analyse the, at least on paper, easy to predict Copa del Rey final.
Every major – and probably minor – city in Spain has its own party week. Based on similar excuses, such as its patron saint or the anniversary of its foundation, mayors spend tons of cash to organise huge celebrations. Working becomes impossible, with the main streets packed with locals and visitors, and the beer flowing like wine. Continue reading “Fallas weekend”
Since Neymar left Barcelona, Ernesto Valverde has progressively evolved towards a 4-4-2 formation that now seems untouchable, with Ivan Rakitic and Sergio Busquets in the centre of midfield. Azulgrana purists complain around the world, shaking their heads in disbelief, but the team defends better than many of its previous versions, and its results are impeccable so far.
If you follow La Liga, during the week you’ve probably read a few comments about the death of Enrique Castro, ‘Quini’, a Spanish football legend who played for Sporting de Gijón and Barcelona in the 70s and 80s. He’s one of the first Barcelona players I can remember as a kid, a fast and skilled striker who always looked a bit too old to perform as well as he did on the pitch. Continue reading “Barcelona and Atleti play for the title”
I’m sure we all agree: one of the most frustrating aspects of modern football is the development of a generation of players and coaches trained to say absolutely nothing during an interview. Able to speak like politicians, they avoid anything remotely similar to uttering a real opinion about other teams, teammates, coaches and anything that could somehow get them into trouble. Continue reading “Speak up”
Valverde and Zidane made the difference in El Clasico
After a few days packed with overreactions to the Madrid-Barça, it’s time to cut through the clutter and see what’s next for both clubs. Granted that the following reflections have matured as my closest relatives and friends kept filling my glass with top-quality wines and spirits – pretty much any wine that you drink with someone you love improves immensely –, so some of these comments might belong to different phases of the drunken state. In any case, I do believe that the effect of the alcohol has enrichened the depth of these thoughts, rather than the opposite.
In his last column, Phil commented how odd this round of fixtures is. Indeed, the first match is to be played on Tuesday and the last on Saturday, which makes for a very long “weekend”.
That said, it’s a cracking set of matches: the 17th round includes El Clasico, the Galician derby, the “other” Madrid – Barcelona derby between Atletico and Espanyol, the Valencian Community derby between Valencia and Villarreal, two duels involving Sevilla teams and Basque teams, a relegation thriller with Malaga visiting Alaves… Continue reading “Gluttony before Christmas”