La Liga is now LaLiga

Preview of La Liga’s 2nd week

Call it marketing, branding or nonsense, La Liga’s latest communication trick is that it’s now become LaLiga. You probably haven’t noticed the difference, but there’s a space missing. In a world in which orthographic or syntactical errors have become brands, why not LaLiga instead of La Liga?

First, the match in the US – apparently a Girona vs Barcelona in January –, now LaLiga, and then what? It does not really matter. Javier Tebas has decided to be in the media every week, and he’ll succeed. A different topic to generate discussion and awareness – marketeers favourite word – will put La Liga or LaLiga where it deserves. Continue reading “La Liga is now LaLiga”

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What now, Real Madrid?

Another Real Madrid win. What’s next?

Phil has said it best: “Well, that was pretty bonkers”. It was a weird final indeed, one in which Liverpool’s showed the resilience that most winning sides need, but lacked the depth required to deal with Real Madrid. Continue reading “What now, Real Madrid?”

Thirteen and counting

Well that was pretty bonkers.  It was always going to be an entertaining game with goals, but nobody could have quite predicted the events that would lead to Real Madrid’s 13th European Cup, their 7th since the Champions League era began in 1992.  It was also their third consecutive win, a record in the post-1992 period, and their 4th in the last 5 seasons.   For younger readers, Madrid won the first 5 European Cups consecutively between 1956 and 1960, and they will struggle to either equal or supersede that record, but their achievement in the modern era is nothing short of remarkable, especially with the quality of the opposition hanging around the competition these days.  Continue reading “Thirteen and counting”

Business as usual

Review of La Liga’s 24th week

Messi suarez
Suarez and Messi have become a scary two-man offense

The rest-stop week that Phil predicted in his latest Quiniela ended up being exactly that. With nine matches already played (Getafe and Celta are due to face each other on Monday), things have not changed much in the standings: Barcelona keep their seven-point advantage over Atletico de Madrid, and most teams kept their rankings intact. However, plenty happened during the weekend. Let’s start with Barcelona’s match on Saturday, their tough visit to the tiny Eibar. Continue reading “Business as usual”

La Liga to the rescue

Preview of La Liga’s 8th week

For many of us, football takes up an inordinate amount of space and time in our lives. We devote hours and days to following news, watching matches and analysing results, no matter whether it is midweek or weekend, day or night, South American qualifiers for the World Cup or a Premier League match between two struggling sides on a rainy night, perhaps in Stoke.

However, sometimes real life yells out, shows you its uglier face, takes that mental space back and sends football back to what it should be: fantastic entertainment that deserves our attention only every once in a while. Continue reading “La Liga to the rescue”