La Liga is now LaLiga

Preview of La Liga’s 2nd week

Call it marketing, branding or nonsense, La Liga’s latest communication trick is that it’s now become LaLiga. You probably haven’t noticed the difference, but there’s a space missing. In a world in which orthographic or syntactical errors have become brands, why not LaLiga instead of La Liga?

First, the match in the US – apparently a Girona vs Barcelona in January –, now LaLiga, and then what? It does not really matter. Javier Tebas has decided to be in the media every week, and he’ll succeed. A different topic to generate discussion and awareness – marketeers favourite word – will put La Liga or LaLiga where it deserves. Continue reading “La Liga is now LaLiga”

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We need you, Basques

Preview of La Liga’s 16th week

derby vasco

With the obvious depressing state of Basque football, the fight over a top six finish in La Liga seems already settled for the rest of the season. Unless something shocking happens in the next couple of months, Barcelona, Real Madrid, Sevilla, Villarreal, Valencia and Atlético de Madrid will end the tournament in spots that give access to European football next season, while the rest of the clubs will have to fight to avoid relegation or die of boredom in mid table.  Continue reading “We need you, Basques”

Time for Zidane to step up

zidane girona

If we have to judge by their performance in Girona, Real Madrid seem determined to abandon all hopes of retaining their La Liga crown well before Christmas. Of course, there’s still plenty of tournament ahead, including two head-to-head matches against leaders Barcelona, but for lack of a better description, Zinedine Zidane’s team looks almost bored with the competition this season. Continue reading “Time for Zidane to step up”