La Liga is now LaLiga

Preview of La Liga’s 2nd week

Call it marketing, branding or nonsense, La Liga’s latest communication trick is that it’s now become LaLiga. You probably haven’t noticed the difference, but there’s a space missing. In a world in which orthographic or syntactical errors have become brands, why not LaLiga instead of La Liga?

First, the match in the US – apparently a Girona vs Barcelona in January –, now LaLiga, and then what? It does not really matter. Javier Tebas has decided to be in the media every week, and he’ll succeed. A different topic to generate discussion and awareness – marketeers favourite word – will put La Liga or LaLiga where it deserves. Continue reading “La Liga is now LaLiga”

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