Call it marketing, branding or nonsense, La Liga’s latest communication trick is that it’s now become LaLiga. You probably haven’t noticed the difference, but there’s a space missing. In a world in which orthographic or syntactical errors have become brands, why not LaLiga instead of La Liga?
First, the match in the US – apparently a Girona vs Barcelona in January –, now LaLiga, and then what? It does not really matter. Javier Tebas has decided to be in the media every week, and he’ll succeed. A different topic to generate discussion and awareness – marketeers favourite word – will put La Liga or LaLiga where it deserves. Continue reading “La Liga is now LaLiga”
Liga Fever 