Decline and Fall

When I was writing ‘White Storm’ for Real Madrid’s centenary, a book commissioned by a British publisher and endorsed by the club as kosher, I got to meet various interesting people at planet Bernabéu. Some were more interesting than others – but that’s the nature of a multi-national enterprise, although it felt less like an impersonal leviathan back then in the early naughties. One of the most interesting (and remarkably open) folks I spoke to was Jorge Valdano.  Valdano wasn’t everyone’s cup of coffee back then, but as Director of Football he acted as a public buffer between the club’s supporters, the press and Florentino Pérez, then a relative newcomer to the presidential post but already beginning to put his ‘galácticos’ policy into action. José Angel Sánchez had been in his post as head of marketing for about two years, and was already Pérez’s most trusted lieutenant. Continue reading “Decline and Fall”

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