Call it marketing, branding or nonsense, La Liga’s latest communication trick is that it’s now become LaLiga. You probably haven’t noticed the difference, but there’s a space missing. In a world in which orthographic or syntactical errors have become brands, why not LaLiga instead of La Liga?
First, the match in the US – apparently a Girona vs Barcelona in January –, now LaLiga, and then what? It does not really matter. Javier Tebas has decided to be in the media every week, and he’ll succeed. A different topic to generate discussion and awareness – marketeers favourite word – will put La Liga or LaLiga where it deserves. Continue reading “La Liga is now LaLiga”
The rest-stop week that Phil predicted in his latest Quiniela ended up being exactly that. With nine matches already played (Getafe and Celta are due to face each other on Monday), things have not changed much in the standings: Barcelona keep their seven-point advantage over Atletico de Madrid, and most teams kept their rankings intact. However, plenty happened during the weekend. Let’s start with Barcelona’s match on Saturday, their tough visit to the tiny Eibar. Continue reading “Business as usual”