La Liga is now LaLiga

Preview of La Liga’s 2nd week

Call it marketing, branding or nonsense, La Liga’s latest communication trick is that it’s now become LaLiga. You probably haven’t noticed the difference, but there’s a space missing. In a world in which orthographic or syntactical errors have become brands, why not LaLiga instead of La Liga?

First, the match in the US – apparently a Girona vs Barcelona in January –, now LaLiga, and then what? It does not really matter. Javier Tebas has decided to be in the media every week, and he’ll succeed. A different topic to generate discussion and awareness – marketeers favourite word – will put La Liga or LaLiga where it deserves. Continue reading “La Liga is now LaLiga”

What now, Real Madrid?

Another Real Madrid win. What’s next?

Phil has said it best: “Well, that was pretty bonkers”. It was a weird final indeed, one in which Liverpool’s showed the resilience that most winning sides need, but lacked the depth required to deal with Real Madrid. Continue reading “What now, Real Madrid?”

Business as usual

Review of La Liga’s 24th week

Messi suarez
Suarez and Messi have become a scary two-man offense

The rest-stop week that Phil predicted in his latest Quiniela ended up being exactly that. With nine matches already played (Getafe and Celta are due to face each other on Monday), things have not changed much in the standings: Barcelona keep their seven-point advantage over Atletico de Madrid, and most teams kept their rankings intact. However, plenty happened during the weekend. Let’s start with Barcelona’s match on Saturday, their tough visit to the tiny Eibar. Continue reading “Business as usual”